Changing customer perceptions, lack of situational understanding, and a misalignment with the changing consumer and marketplace values dog every company – having a capability to understand and a process for responding to changes is key.
-Map the consumer perspective
-Identify the usage scenarios & jobs to be done by the consumer
-Prioritize the product features and messaging that are really valued
-Identify the optimal profiles for finding and reaching your consumers where they are
-Build the systems that will provide constant updates and KPI’s that matter