At this point in your career, you’ve probably seen that it is possible to have the right customer insight, the right direction, and the right strategy and then for the project or program to fail because the organization would not align around that customer truth.
-Map stakeholder concerns, values, and priorities
-Persuade and align stakeholders to invest and join the journey
-Manage the communication so everyone is comfortable with the changes taking place
-Reinforce changes so that they stick