Surveys and Focus Groups are increasingly serving up questions for those that use them.
Is this really representative?
Are these participants really my customers?
Do the people that take surveys for money really give me the honest truth?
Our proprietary methodology allows us to overcome these questions. Billions of people interact online every day, sharing their honest thoughts and opinions and debating the issues that are most important to you. These interactions provide a better way at getting what people believe. They aren’t sharing their insights with a moderator or with a survey organization. They are sharing with their friends, family, or groups that matter to them.
These sources are a more authentic source of interaction, which leads to better answers, and better outcomes for you.